Our Philosophy

Above all, the focal point of our assortment is the product, not the label sewn into a piece of clothing.

We sell quality to our customers, as well as brands with a message that matches our DANIELS assortment and that stand out in the fast moving world of fashion with its constantly changing trends through a timeless but modern design.

We offer our customers smart, casual and elegant fashion for every occasion at the best value for money.

Our targeted selection of national and international experts, in connection with an honest and natural customer advice, will make our customers well-dressed matching their style and in a timeless chic manner at all times.